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  • Learn All About Atlanta Interactive Marketing Learn All About Atlanta Interactive Marketing April 14 Yoenis Cespedes Mets Jersey , 2016 | Author: Benjamin W. Luffkin | Posted in Article Marketing
    You might be wondering what the term interactive marketing means. Put simply, it means there is some sort of interaction or conversation between the marketer and the consumer. For the cutting edge of conversational advertising the city of Atlanta has been dubbed the marketing capital of the world. Atlanta is home to the Atlanta Interactive Marketing Association, AIMA.


    The AIMA has something they call SIGs Jacob deGrom Mets Jersey , special interest groups. They have meetings throughout the year to brainstorm about the opportunities to market in eight different areas: email, social media, mobile, marketing automation, digital divas Noah Syndergaard Mets Jersey , analytics, digital media and ecommerce. AIMA also has a blog, an awards ceremony and educational seminars.


    A marketing company is an agent of the company that is producing the goods or services. They are really two sides of the same coin. The advertisement seeks to get the attention of consumers, get some sort of feedback from them, and modify the next contact so that it is personalized to the feedback of the individual consumers.


    This conversational way of advertising is facilitated primarily by the Internet and secondarily by social media. Before the Internet age Michael Conforto Mets Jersey , the only way companies could get feedback from their customers and potential customers was with surveys, a very expensive and often non productive process. Interactive advertising will continue to evolve, becoming more sophisticated with time.


    Besides the World Wide Web there are other low tech ways to market interactively. For example, when customers call a company to make request, the representative on the phone will tell the customer about other products or services. A radio or TV broadcast may offer a toll free number for the customer to call in order to comment or make a purchase. This is not nearly as economical or effective as the Internet Lucas Duda Mets Jersey , but it is interactive.

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